Shanghai, China – On Nov 5th and 7th, 2018, California Center joined the California delegation led by Bay Area Council to participate the first China International Import Expo (CIIE ) in Shanghai. At the expo, California Center exhibited its members’ products, including rice from American Commodity Company, canned food from Wild Planet and Honey from Bennette’s Honey Farm and so on. During the interview by Xinhua New, Margaret Wong, California Center’s CEO, mentioned that by organizing the CIIE China has taken the initiative to show its openness to the world and regional exchanges are of great significance to the development of Sino-US economic and trade relations. Xinhua News Report According to CNBC News,  more than 400,000 Chinese buyers — including representatives from nearly all of China’s state-owned enterprises — had the chance to meet with more than 3,600 businesses from 172 countries at the China International Import Expo.

Background About CIIE: 

  • In May 2017, Chinese President Xi Jinping announced at the Belt and Road Forum for International Cooperation that China will hold China International Import Expo (CIIE) starting from 2018
  • It is a significant move for the Chinese government to hold CIIE to give firm support to trade liberalization and economic globalization and actively open the Chinese market to the world. It facilitates countries and regions all over the world to strengthen economic cooperation and trade, and to promote global trade and world economic growth in order to make the world economy more open.
  AUSTIN, TEXAS – On Oct. 17th, 2018, California Center Founder and CEO Margaret Wong accepted  National Minority Export Firm of the Year Award from the U.S. Department of Commerce – Minority Business Development Agency (MBDA) on behalf of our sister company, McWong Environmental Technology during National Minority Enterprise Development Week in Austin Texas. The National Minority Business Award is the highest level of national recognition that a U.S. minority-owned firm can receive from the Department of Commerce. These prestigious awards, presented during National Minority Enterprise Development (MED) Week October 14 – 20, celebrate the outstanding achievements of minority entrepreneurs, as well as the individuals and organizations that have demonstrated their commitment to advancing minority business enterprises. Founded by Margaret Wong in 1997,  McWong Environmental Technology has been a U.S. export champion, completing numerous projects in China and the United States, while investing more than $600 million in global and local communities on labor, goods and services.

Award Letter_National Minority Export Firm of the Year Award 2018

Public Release_McWong MBDA Award

September 12th, 2018 ( Los Angeles, CA )– California Center led a delegation from Shenzhen, China to visit Staples Center and LA Live in Los Angele.  Senior staff from AEG Group, which owns Staples Center and LA Live, greeted the delegation warmly and gave a thorough introduction about the leasing and operation of the venue. California Center focus on connecting US businesses with China. We are proud of the connecting role we are playing in facilitating the businesses cooperation in both US and China. Feel free to reach us if you have any business needs related with US and China.        
Download the announcement in PDF
  1. The background of China Dental Valley
1.The Basic Information of China Dental Valley Dental health is an important symbol of national economic development, social civilization and the national health. In April 2016, President Xi Jinping made a major decision to highlight the importance of the dental health. According to strategic arrangements made by the Sichuan Provincial Party Committee and the Provincial Government in May 2016, Ziyang strives to build the China No.1 and the world-famous China Dental Valley. China Dental Valley aims to build an ecosystem of the full industrial chain, and to construct the “silicon valley” of the dental industry in China. China Dental Valley covers an planning area of 6000 mu, with its featured leading technology, innovation-driven development, and ecological system. China Dental Valley includes healthcare complex, industrial area, science and education center, international exchange area, and life supporting area, therefore meeting the overall demand of residence. In the future, China Dental Valley will form an industrial ecosystem with “full industrial chain” as its core value and “Stomatology +” as its extension development.
  1. The Basic Information of Dental Valley Co.,Ltd.
Dental Valley Co., Ltd. is a wholly-owned subsidiary of Ziyang Development Zone Investment Co., Ltd., and is mainly responsible for the operation and management of the China Dental Valley, with a registered capital of 100 million RMB. The company is located at No. 1, Xiandai Avenue, Hi-tech Industrial Park District, Ziyang City, Sichuan Province. The company’s business covers Manufacturing Industry; Construction Industry; Wholesale and Retail Industry; Information Transmission, Software and Information Technology Services; Leasing and Business Services.
  1. Targets of the Collection
Globally collecting logo designs for both China Dental Valley and Dental Valley Co., Ltd. Designer can be either individual or an entity.
  • Deadline of the Collection
Designers can submit their works from the date of the announcement, till 8/31/2018.
  1. Content of the Collection
In order to improve the brand image and good understand of China Dental Valley globally, our company intends to make a public collection of the logo design for both China Dental Valley and Dental Valley Co., Ltd.. We encourage all the creative and innovative designers to participate.
  1. Design Requirements:
  2. The design of the logo should take into account the orientation and significance of China Dental Valley and should reflect featured elements of the China Dental Valley, for instance, the full industrial chain of the Dental Valley. The logo of the Dental Valley Co., Ltd. should reflect the corresponding characteristics of the Dental Valley.
  3. The creation should be featured with prominent themes, profound meaning, innovative ideas, easy to remember and spread, and full of visual appeal and impact.
  4. Designer’s interpretation of the designing philosophy (meaning, background, etc.).
  5. Strong applicability and can be used for various occasions and carriers such as, building decoration, VI advertising, websites, documents, stationery, promotional items and media publicity, as well as can be used for arts and crafts, decoration and tourist souvenirs.
  6. Graphic logos and font design draft should be attached with three dimensional and colored renderings, and to provide standard color and special font design drafts, as well as providing JPG format renderings and vector graphics such as AI or CDR.
  7. The submitted designs must be original works, yet have not been published/used in any form. The content of the design must accord with the laws and regulations, and can be registered in the trademark office legally.
  8. Service Fee and Program Selection of the Design
  9. Service Fee
The potential designers quote the following two logos separately. (1)The maximum price limit of design service fee for the China Dental Valley is 160,000 RMB. (2)The maximum price limit of design service fee for the Dental Valley Co., Ltd. is 70,000 RMB.
  1. Schedule of the Program Selection
(1) From September 1, 2018 to September 30, 2018, our company will conduct a comprehensive evaluation to select top five design sets each for China Dental Valley and Dental Valley Co., Ltd.. The evaluation will be based on design service fee quotations, design plans, and previous outstanding designing achievements, etc. (2)From October 1, 2018 to November 10, 2018, our company will select one design out of the top five design sets each for China Dental Valley and Dental Valley Co., Ltd.. The top five design sets of each company (exclude the chosen one) receive 5000 RMB as service fee. All designers shall include their commitment letter in the application states that: if his/her design set ranks into the top five, the copyright of the design work shall belong to the Dental Valley Co., LTD., and shall not provide it for the use of a third party in any way. At the same time, in addition to meeting the needs of your company, the design works shall not be provided for designer in any way. (3) From November 11, 2018 to November 30, 2018, our company and the designer shall sign the Logo Design Service Contract of China Dental Valley. And the selected designer shall revise the design set according to the requirements of our company. After carefully reviewed and confirmed in written of the revised work by our company, yet found no similar trademarks, our company shall pay 40% of the service fee within 20 days after receiving the invoice provided by designer. After the design been successfully registered by the Trademark Office, our company shall pay the remaining service fee within 20days after receiving the invoice issued by designer. VII. Design Considerations
  1. The designer should consider and design the work from an international perspective. The symbol and the element in the Logo must take into account the international conventions and taboos.
2.Whether design works are figurative or abstract graphics, they must be considered in graphic styles to avoid ambiguity. 3.The designer should fully consider the elements of Logo communication. 4.The submitted design work must be original and shall not infringe any third party’s copyright, intellectual property or other rights. The design work shall not be bound or restricted by any third party (including but not limited to current employer), no binding or restrictive obligations. If the submitted design work infringes the copyrights of others, the designer shall bear all legal liabilities, such as litigation costs, damage claims, attorney fees of our company and third-party company, etc. The content of the design work must meet the requirements of laws and regulations. 5.The submitted work shall meet the relevant regulation and can be registered in the National Trademark Department. 6.Each submitted design proposal shall include required information such as the commitment letter and the design service fee quotation form (see the annex for details). If the design work is submitted by the company or other legal person (organization), the design plan should also include a copy of the business license with official seal and a copy of the legal representative’s identity card with official seal. If the design plan is submitted by individual, the design plan should also include copy of personal identification card signed and with one’s thumb print. Designers can provide additional information such as previous outstand achievements in the design plan.
  1. If the designer submits one or more works, he/she should provide the name and contact information on all the design works. The potential designer can submit one or both of the logo designs.
  2. The submitted works will not be returned. After the publication of the results, the unselected works may be handled by the designers themselves.
  3. Interested designers may find more information at the actual location or search online. The following website can be used to inquire about some basic information:
(1) For the basic information of Ziyang City, please refer to Ziyang Municipal People’s Government Portal. The website is: (2)Please refer to the official website of Ziyang High-tech Industrial Park for its basic information: (3) You can search for the keyword “China Dental Valley” on the official website of the Ziyang City Urban and Rural Planning Administration Website at 10.The designers shall send the electronic version of the design work to by e-mail, as well as color printed out the design work and bind them into five volumes, and mail it to our company address, see VIII section for address. 11.All participating designers are deemed to agree with all the terms of the announcement. The Collection notice shall be announced by the official website of Ziyang Hi-tech Industrial Park.
  1. The right of final interpretation of the collection activity is owned by Dental Valley Co., Ltd.
VIII Contact Information Collector: Dental Valley Co., Ltd. Address: No.1 Modern Avenue, Ziyang Hi-tech Industrial Park District, Ziyang City, Sichuan Province Postal Code: 641300 Contact: Mr. Yang, Tel: 028-26656609, 13320843610 Mailbox:   Attachments:
  1. Letter of Commitment
  2. Quotation form
3.Performance   Dental Valley Co., Ltd. June 29,2018   Attachment 1 Letter of Commitment To: Dental Valley Co., Ltd. [unit(individual)’s Name] is now participating in the open collection of the Logo Design in China dental valley, Ziyang, China. According to the terms and conditions of the collection announcement, we/I hereby submit the matching document that is in full compliance with the collection announcement. We/I fully agree with the rules set out in the collection announcement and promise to fulfill all our obligations in accordance with these rules. Once the design proposals are accepted, we will fulfill our due obligations. If the design proposal is selected in the top five of the overall design sets, the copyright of the design work is owned by Dental Valley Co., Ltd. .[unit(individual)’s Name] shall not provide the selected design work to any third party in any way. In addition to satisfying the needs of design unit (individual), the design work is not intended to be used by [design unit (individual)] in any way. [unit(individual)’s Name]guarantees: The scheme designed by our company can be successfully registered in the Trademark Office. The official mailing address is:: Contact: Telephone number: E-mail: Signature of the design unit(individual) legal representative and official seal/personal signature (seal): Date:   Attachment 2 Quotation form Unit: RMB
project name Quotation Unit(individual) Total contract price (unit: RMB) Total contract price (in Capital Chinese) Memo
China Dental Valley Logo Design Service Fee
Dental Valley Co., Ltd. Logo Design Service Fee
Note: Each sub-item design service fee quoted is the sub-item’s total contract price   Unit (official seal)/ individual (signature and stamp) : Date:   Attachment 3 Achievements
Project Name
Project Location
Purchaser/Collector Name
Purchaser/Collector Address
Purchaser/Collector Contact Number
Project Description
Note: 1. Fill out only one item per form.
  1. Additional materials needed to support the achievement, such as Project Contract, etc.

NAPA, CA – California Center recently met with Culinary Institute of America (CIOA) President, Dr. Tim Ryan and Provost Mark Erickson at their Copia Campus for detailed discussions and planning concerning China opportunities.

SICHUAN/SHANGHAI, CHINA – California Center’s Program Director, Lei E recently accompanied CIOA’s Asia Admission Officer, Stephanie Hsu to Shanghai and Chengdu to introduce the school and recruit Chinese students. Sichuan Tourism University’s President Lu gifted a book he wrote on Sichuan cuisine in western kitchens.

Sichuan Tourism University is a leading culinary school in China. California Center, Culinary Institute of America, and SCTU are going into an agreement on students, staff, events, and program partnership and exchange.

HYDE PARK, NY –In recent weeks, California Center President/CEO Margaret Wong and Director of Food and Agriculture Programs, Lei E met with Culinary Institute of America (CIOA) Provost, Mark Erickson to sign a strategic partnership for collaboration and development of programs in China at the CIOA headquarters in Hyde Park, NY. The group along with CIOA’s Dean of the School of Business and Management Studies, Dr. Annette Graham, also toured their impressive New York campus site.

The MOU signals plans for the California Center to assist CIOA in establishing training, education, and innovation centers and eventually campuses in China to extend CIOA’s mission of widely providing the world’s best culinary education and leadership to industries, professionals, and consumers.

The California Center will work together with CIOA to collaborate on the vision of providing leadership in China to support advancement around key culinary/food issues, trends, and imperatives in the ever-changing food world by focusing on professional excellence and innovation, health and wellness, world cuisine and cultures, sustainability and food ethics.

“We are excited to assist the leading culinary school in the world to establish its footprint in China,” said Margaret Wong, President/CEO of California Center. “We look forward to getting to work and plan to start right away by creating an immediate presence for CIOA in Shanghai,” added Wong.

Only one college, the Culinary Institute of America, has advanced the food professions and the American diet for over 65 years. And the CIOA vigorously carries forward this legacy of leadership in its education programs, research, and service — and through the global impact of its 49,000-plus alumni!

Los Angeles, CA – Rapid advancement in the application of Artificial Intelligence has world leaders contemplating the role of human labor as automation shapes the future of work and impacts global trade and business. Chinese and California researchers have provided significant collaborations in this field, in part addressing a number of key questions and challenges: Where is the role for human capital in this evolving landscape? How can organizations and global partners collaborate to support a new educational pipeline that cultivates human oriented skills and growth? How can the United States and China meaningfully partner in this new area for mutual gain while mitigating some of its inevitable externalities?

On Thursday, May 3rd, California Center’s Senior Vice President, Gordon Hinkle will join with an expert panel of speakers from: Intel Corporation; University of California, Irvine; Oppticity; and the California Governor’s Office of Business and Economic Development for this special discussion at the Beverly Hilton Hotel, in Beverly Hills, CA (2:20pm-3:20pm session). The panel will be moderated by Ralph Simon, Founder & Chief Executive, Mobilium Global Limited.

The panel is a special session of the California-China Business Summit, presented by China Week and the Milken Institute. Governor Jerry Brown to deliver the keynote. For more information, visit: China Week: California-China Business Summit

About the Course and Tour:
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For Pricing and details contact: Gordon Hinkle @
or by phone at: 916-371-6886 ext. 30

Syllabus Information Topic: Global Sports Operations/Marketing/Business Development

Today, global marketing in different industries, especially in media, sports is increasingly critical for success! The stakes are high and marketing executives are involved in complex decision-making as they become responsible for return on their marketing investments.

This three-day program focuses on the unique challenges of marketing a successful brand in media, sports, and entertainment. Marketing topics including marketing principles and practices, marketing strategies, brand management, branded story-telling, the power of digital, social, and trans-media, fan experience, sports sponsorships and technologies, and technology advancements will be covered. Using case study examples from sports marketing marketing, students will learn the business of marketing, how to position sports property as a brand in popular culture, about target markets and how to reach them, The operation of sports complex and arenas, basic development of college sports leagues, and the leveraging of international strategies to create valuable partnerships and revenue streams.

Students are expected to develop a comprehensive understanding of global sports marketing and how strong global brands affect the company’s performance and future. Students will also gain basic sports management and operations strategies for success!
Using case study examples from both sports marketing and business marketing, participants will learn how to achieve the following goals: -Understand the importance of a global mindset -Understand target markets and how to reach them -Leverage strategic storytelling to create a brand -Determine the best sponsorship partnerships -Create and implement digital strategies -Create a compelling fan and customer experience -Understand what it takes to run a major complex or sports arena

About the Professor – Mark Francis

Mark Francis, a native of Fredericton, NB, Canada, holds an MBA and M.A. in sports administration as well as a diploma in university teaching from the University of New Brunswick. He works as an instructor in sports management at UCLA’s Center for Managing Enterprise in Media, Entertainment & Sports (MEMES); an adjunct instructor in sports technology at Camosun College; and a sports management consultant for BaAM Productions in Los Angeles, overseeing the firm’s interests throughout the professional sports industry.

BaAM is a premier event production and management firm whose signature events include the NHL Winter Classic, MLB All-Star FanFest, 2014 NHL Coors Light Stadium Series, Pro Football Hall of Fame FanFest 2014 and the 2015 Pan American Games. A specialist in the area of fan experience and engagement, Francis has significant interests in social media marketing and ROI, brand management, marketing, business development, sports technology and law. He boasts a wealth of experience at all levels of sport, from academic, business, administrative and high-performance coaching perspectives, which enable him to speak from experience when it comes to his business relationships and teachings. Through his current and prior professional associations with numerous esteemed sports organizations, Francis has developed an extensive professional network throughout all levels of the sports industry, many of whom appear annually during his Sports Business program delivered through the Center for MEMES at UCLA Anderson School of Management.

A dedicated supporter of community involvement, Francis also serves as advisory board chair of the African Sports Business Association, and as volunteer head coach of the men’s hockey program at UCLA, where he was selected as one of two finalists for the PAC-8 Coach of the Year Award for 2012. Francis was also selected as head coach of the PAC-8 selects at the ACHA National Championships in Philadelphia in 2011 and 2013. He recently completed a two-year term serving as the executive director of the PAC-8 Men’s Hockey Conference. Mark is also the Founder and CEO of Mark One Sports and Entertainment.

Tentative Itinerary/Topics by Day:
April 27th – First day of training program: The Operation and Business Development of North America Major Sports League/s and well-known team franchise/s (Full Day of class)
9:00am – 12:00pm (Session 1)
12:00 – 1:00pm (Lunch)
1:00 – 4:00pm (Session 2)
4:00 – 6:00pm (UCLA Campus Tour)

April 28th – Second day of training program:  
9:00am – 12:00pm
1st half of day (Session 3): Sports Marketing and Sponsorship: focus on new technology, new consumer group and new consumer consumption patterns (Case Study of business case) (Half Day of Class)
1:00pm – 4:00pm
2nd half of day (Session 4): The Operation of sports complex and arenas – How can we use new technology to improve audience’s experience. (i.e. Use AEG as the business case to study)  (Full Day of class)
Special guest speaker: LA Area Sports Executive or popular sports figures (i.e. tentative – Producer at Fox Sports and former executive at Disney Sports; Host at Fox Sports Radio; Retired NFL Player and Sports Broadcast Analyst at Fox Sports)
April 29th – Third day of training program: 9:00am – 12:00pm 1st half of day (Session 5): The operation & execution of public sports events (marathon event), family style sports event.
1:00pm – 4:00pm
2nd half of day (Session 6): The business development of US college sports league and what is the new trend/fashion in sports.
Special guest speaker: LA Area Sports Executive or popular sports figures (as mentioned previously)
4:00pm – 6:00pm
Closing Reception and Award Certificates

Course Policies – Conduct and Culture
Critical Thinking: There are few ‘right’ answers in marketing. What works for one company may not work for another. It is important to think strategically and demonstrate critical thinking that describes “why” and “how”, not just “what”.

Clarity: Clear communications are essential in marketing. Please make sure you are communicating clearly both in class and in assignments.
Attendance: You are expected to attend all class sessions – to be on time and to stay until the end. If absence is unavoidable, please contact the instructor beforehand. More than two absences will result in an incomplete.

Respect: We will treat you with respect and expect the same. Accord your classmates, guest speakers and instructors with courtesy. Please keep your activities associated with class – do not check email, play games, or type anything but lecture notes. All cell phones MUST be turned OFF. Snacks are welcome, but please do not eat while guest speakers are present.

Professionalism: Professionalism for this class means giving every project and assignment your best possible effort; it means being on time and meeting deadlines; and it means conducting yourself in a manner that is appropriate to the policies and culture of a particular environment.

Program Includes
-Program curriculum development and content
-Program planning, organization, and administration
-Instructor selection
-Consecutive interpretation during classroom sessions
-Classrooms at UCLA Extension/UCLA Campus
-Records of participation to all participants who successfully complete the program
-Morning refreshments for the participants during the program
-Opening welcome breakfast and closing ceremony luncheon

April 30th – May 6th
Tour of popular sports stadiums, franchises, sports complexes, sports networks, sports organizations, state capitol, dignitary meetings, sports executive meetings. (Los Angeles, Sacramento, Bay Area).