Shanghai , China (March 25th, 2016)  – UCLA Extension, one of the nation’s oldest, largest, and most comprehensive continuing higher education providers,   launched its first program Global Marketing in Media, Sports & Entertainment  on March 25th in Shanghai, China. California Center provided all the marketing, recruitment and operation support to the program.

Students who attended the course are top managers from various companies, including Will’s Gym, LEDMAN Group,  Hunan Huasheng Media Broadcasting Company,  Sanxiang Huasheng Co Ltd of Hunan Daily Group, Shanghai International Marathon Organizing Committe, Shanghai Juss Event Management Co., Ltd.,  Chonqing Tinghui Advertising Co Ltd.,  Wuxi Subway Business Development Co.,Ltd., , Chongqing  Suhuang Construction Co Ltd., Chongqing Linchuang Culture Broadcasting Co Ltd., Chongqing Tinghui Advertising Co, Ltd., and U.S companies FitPro and Food and Beverage World.

Using case study examples from both sports marketing and entertainment marketing, the three day courses will help students to learn about marketing and positioning a product as a brand, understand target markets and how to reach them, and about leveraging international strategies to create valuable partnerships and revenue streams. In addition, participants will acquire proven approaches for determining the best sponsorship partnerships and the importance of creating a compelling fan experience.

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