March 25th, 2015

Davis, CA – California Center team was invited to join the workshop -Doing Business in China- by UC Davis  California Institute of Food and Agricultural Research (CIFAR) on March 25th, 2015 at the RIM Silverado Sensory Theather, UC Davis.  During the workshop, Margaret Wong, President and CEO of California Center, delivered engaging speeches about how California Center uses its network and Ecommerce platform to help California businesses to successfully do business in China.

In addition, Jia Chen, China Direct program manager from Cal Asian Chamber of Commerce, introduced the Chamber’s new program that is aimed to help California businesses to export to China. China Direct program is a federally funded program administered by the California Asian Pacific Chamber of Commerce under cooperative agreement with the International Trade Administration’s (ITA) Market Development Cooperator Program (MDCP) under the US Department of Commerce (USDOC). Operating in the largest exporting state in the U.S. and a leading global trade hub, the CHINA DIRECT is geared towards facilitating the long-term growth of California’s processed foods industry exports to China. The program is expected to generate an estimated $85 million in exports over the next four years. California Center has formed a strategic partnership with the Chamber to facilitate the success of the program.

Also, Genevieve Herreria, California Manager from California Office of Trade and Investment, shared insights about how the trade office is helping both U.S. and Chinese companies to do business in the U.S. and China.